It seems important to raise a discussion on the role of design in society, this should be seen as a key element development of culture, carries significant symbolic meanings and ideological thinking and general knowledge within the science and technology.
The design is primarily a communication tool, or paper under the above social role outside of the design spectrum becomes seudodiseño as a pretext or other value added disciplinary field, like engineering and technological disciplines.
Fruit- Porta Santiago Gavilanes - PUCE / Ecuador
The design itself is irreducible, it has value in itself, can never be established as a practical added value of social , because the design is the summary, synthesis and result of all the possible variables involved the setup process, being the visible form of social communication.
perfume container-PUCE / Ecuador
When design goes into the economic categories, it is a commodity and as such, is subject exclusively dependent and the instruments of power, subjugated to defining functional and rational within the parameters of the proposal and
neoliberal accumulation of capital.
public lamp- James Hawkins - PUCE / Ecuador
Personally I resist the standardization of aesthetic parameters, under the absurd notion of functional semiotics, I stand by the conviction of self-determination and the ability to generate our own thinking and position formal aesthetic, which results in the application of knowledge in our own definitions.
Text and photos by: Lautaro Angel Jacome
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